It seems like everyone’s busy this week trying to position themselves to dominate the market these days…
- Microsoft wants the government to scrutinize Google’s purchase of DoubleClick (a rather large internet banner advertising agency in simple terms) — claiming monopolization. This is after Microsoft of course has strategically attempted numerous times to monopolize the PC, office applications, media players, game consoles, developer applications, internet browser … and most recently … media and design applications. Not too long ago, Microsoft introduced a line up of programs that compete against Adobe’s Creative Suite. We’ll see how that turns out. Competition is good, price war would be even better for consumers considering Adobe’s pricing strategy. That being said, price wars are never good for corporations.
- Adobe has been pushing it’s Apollo, flash technology that further integrates web programming with the famous code that allows us all to stream video and animation on YouTube and numerous other sites. In fact, Adobe wants web developers to become pretty much application developers. If Apollo becomes widely accepted by software developers, suddenly we no longer need windows. Ironic isn’t it? But that’s also why Microsoft feels threatened and has introduced their own version of flash as well as another version of the portable document file (aka. the renowned PDF).
- The direction that Adobe and Microsoft are taking is looking like sooner or later, anyone can build their own application with relative ease. I’m exaggerating … or am I?
- Meanwhile, Google is busy pushing ahead to become the leader in advertising … oddly enough. But not without Microsoft grinding teeth and pointing fingers while Yahoo makes a leap and works on deals with more of the print media industry. Google has also stepped on Microsoft’s toes by announcing a powerpoint work-a-like. Yahoo also decided to step on Google’s toes by introducing their own version of Google Checkout, except with Paypal.
- Intel, the big chip company that brought the Core 2 Duo to Apple computers has been testing the waters by dipping its feet in Web 2.0 collaboration by partnering with some well-known rich internet application developers such as SixApart and Socialtext to bring the world SuiteTwo. That’s right, not one … but two. And Intel is also pushing forward the flash-based portable computer.
So all in all it seems like it’s nothing out of the ordinary … in the life of big competition that is.
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