Your Call: Vision or Visualization

Just a quick post.  Read/WriteWeb has posted 5 Alternative Ways to Browse Amazon, most of which are excellent ways to find new products that one may be interested in.  Now … it seems that people come up with all sorts of marketing ideas and visualization techniques for the music and movie industry yet when it comes to books, we tend to have nothing to show.  With BISAC codes to work with and the ratings and reviews that Amazon’s infrastructure provides, someone has got to be able to code a visualization for books.  Some people may ask why?  I will ask why not?  It’s the only way to move the entire industry towards a state where people can truly find what they are looking for.  Do not tell me about word-of-mouth because that is a constant factor in any market.

Anyways, take a look at the different visualizations that have been developed to browse Amazon’s movie and music offerings.  I think it’s worth giving some thought with regards to finding new ways of marketing books… maybe one of the bigger publishers will have the income to push forward something like this.  Or maybe … just maybe … Canadian publishers can work together to develop something that provides a real alternative online, rather than a band-aid solution based on grants from the government.

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