Yet it’s my job. For some reason I don’t hate my job. I despise following the masses, I much prefer creating my own path and trying something new. But I have to admit it is important to know what it is out there and what has worked.
Bokardo.com is one of the blogs that I enjoy reading because of its blend of perspectives between design and marketing. In reality, everything is marketing because regardless of what we are specifically doing … we are marketing. I also don’t like the fact that I will have to state that life revolves around marketing. The fact that I am stating this makes me gag. Some may suggest it is economics but in my opinion, economics is the study of the cause and reaction which are taken from the impact and consequences of marketing (simplification, I know). Bokardo.com has a great blog post about What Do People Talk About? which mentions Guy Kawasaki’s post about next-generation marketing and a book called Beyond Buzz: The Next Generation of Word-of-mouth Marketing (look at that, already marketing…).
Bokardo.com and Guy Kawasaki both list the 9 major themes from this book so I won’t bother listing them here. I do find it interesting that marketers (and humans in general) will always attempt to label describe human behaviour with such simplicity. So that at the end of the day, I ask myself … are we sheep or are we sheep-ish? Regardless, as I stated in the beginning, it’s my job to understand this stuff and I would agree with Joshua Porter of Bokardo.com that the themes listed in the book are overused. I must also point out that these 9 major themes appear overused because they have been simplified and because they are simplified, they are now technically overused reasoning.
This brings me to what I really want to discuss and that is Buzz Canuck’s 1% Army blogging tournament. I actually didn’t really want to get into this, but I figure I should have some fun with blogging and experiment with marketing ideas. Then again, I hate trends. The idea is to blog as usual and submit your best posts against other blogs to be evaluated. We’ll see how this crazy little cog does eh? Maybe I will survive this trend. It should be fun to participate with fellow Canadians who blog about marketing, social media, design and digital creations.
{ 2 comments… read them below or add one }
Ehren,
Now how can our tournament be a trend, nobody has done anything like this in teh world (at least to our knowledge), which either makes us a fad, an anomaly, a blip or a remarkbale innoavtion 9we’ll go with the latter).
Get yourself in the rouney and let’s improve the state of our marketing/media/digital blogosphere and hopefully have a little fun.
Cheers,
Sean
True enough Sean! What I meant to say was that this tournament is similar in some sense to other initiatives out there in the world that attempt to promote a common or charitable cause. In this case, we’re promoting a Canadian perspective … n’est-ce pas? I will join in shortly … packing for a hike at the moment!