Because … they are YA novels, not grown-up adult-type novels. Not too long ago HarperCollins Canada announced that they would be repackaging certain young adult novels for adults. Why???
I think it is silly to be redesigning a cover so that adults don’t feel awkward while reading a book they like. Sure you might say that I am ignoring a market that’s out there but honestly if someone likes YA novels, then I don’t see why that person wouldn’t like the original YA novel cover. After all, it is a young adult novel.
Raincoast Books did the same thing for Harry Potter. Now I am not a fan of Harry Potter but if anyone is to read the series, the least they should do is openly admit that they are enjoying the young adult novel and not try and hide behind an “adult version” of the book.
You have to admit, the original cover is soooo much better than the adult version. Any adult who is trying to hide their inner child is missing out big time.
The Marketing Spin: While on the subway, I often look around and see what books people are reading. It’s not really that I am interested in what they are reading but more so out of pure observation. If I saw someone reading a novel and it had an adult version of the book cover on it, I would never realize it was a young adult novel and thus a missed marketing opportunity. By focusing on marketing to adults, publishers don’t realize that it works like a double-edged sword. People like myself who thoroughly enjoy young adult novels will not view the book we see as such and rather just regard it as another boring adult novel. We enjoy young adult novels because they are just that, novels for young adults.
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