Social media is all about connectivity and what better way to embrace connectivity by making sure it is easy for users to embrace and use your social medium by utilizing from elsewhere. I didn’t initially find Twitter useful, particularly since Facebook provided status updates but here’s why I’ve changed my mind.
1. Twitter is plain and simple. No extras necessary. It’s all about conversation.
2. Integrated. The integration of Jabber/Google Talk is brilliant — this means I use it constantly because my gmail is almost always open. What’s in gmail? Google Talk! Twitter can also extend into the Facebook application. Bonus! I don’t need to log on to Facebook in order to update my status (which is really the only thing I do there).
3. Twitter is lightweight and people can take the social medium and spin it to something else. For example: Foamee, where people can give IOUs to one another for beer. ‘Nuff said.
Ultimately aside from the beer … twitter is a time saver … not a time consumer. Granted Facebook and other social media websites are striving to keep people on their sites for as long as they can in order to gain advertising sales but ultimately I’m a busy guy and to me … everything is about time management.
