Today my friend passed along a website called CheatNeutral. I have no idea if many other people in the world have heard and seen this but I had no idea what it was. I definitely encourage you to visit their website and view the video clip.
Their idea strikes hard at the viewer and with some pretty zany humour which really brings home the story behind the whole concept of Carbon Neutrality and Carbon offset credits that many webhosting service providers like Netfirms and Dreamhost have been buying up in order to have the ability to market themselves as “Green friendly”, especially as being green is becoming trendy in the eyes of many consumers who are increasingly environmentally conscious. A prime example is the banner I have on the left hand side of my blog declaring that I am green — which I will remove over this weekend.
The point is … I’m guilty … just as almost all of us are guilty of looking for an easy way to deal with our environmental issues. Thank you Alex and Christian … and Beth ? … for helping people realize what the Carbon offset industry is doing and how ridiculous it really is.
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