Could Google make a name ever more easily-repetitive? But it is one syllable after all. Marketing people can’t seem to stop talking about the Google’s Knol. There is nothing spectacular about the Knol. The Knol is merely another product that Google is offering. There are some key differences between the Knol and it’s main competitors but that’s how things work when there is competition in a realm that already exists.
I realize most internet marketers are concerned about the page ranking between Google’s Knol and Wikipedia entries, but I honestly think that these are some of the most minor issues. Forget the whole idea of SEO (Search engine optimization), in my opinion, a whole industry that was spun out of the need to improve one’s ranking on search engines ends up providing Google with an extra boost of credibility and power. Some may argue that it is necessary but I feel that if you have a quality website that is truly relevant and genuinely interesting to people, you will get the right people. Perhaps slowly, but surely.
There are of course search engine friendly (SEF) issues to deal with but I feel those are a lot more organic than SEO in general.
Nevertheless if you are keen on learning about the Knol, I’m not here to stop you. I will direct you to Darren Barefoot’s page on writing great knols, as he has set up a whole website that focuses on this topic.
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Thanks for the linkage!