I’m really supposed to be focusing on programming a website but I felt it was necessary to share this after @nejsnave posted this link to this video(below) over twitter. This’ll be a quick post. The video is by a HarperCollins author, Dennis Cass.
This is the problem that every marketing department is facing in the book publishing industry. It is wrong for a marketing or publicity department to throw everything at the author. Promotion on the web does not require an author to throw themselves into every social medium — rather the idea is to ensure that there is a way for people to connect with an author and vice versa. Marketing departments should be working with the author to develop what I refer to as a connection point. I’ll get into that another day but I think it’s pretty self-explanatory.
That said, authors still need a blog and they still need to blog on a not necessarily frequent but consistent basis. I’d rather authors have a blog than a purely promotional website. It is pretty much the same except the fact that a blog is the old classic homepage on Geocities that has evolved into a social and communication medium that is way more versatile.
