It’s been surprise after surprise since I’ve gotten back from my trip. Quite amazing how much changes within two weeks. I was standing on the subway platform today and I thought, “Wow, the new Bell Canada ads are such a dramatic change from their previous image.”
What does the change tell you? What sort of impression does it make? (Top: Old Logo, Bottom: New Logo)
What I thought was most intriguing about the new logo is that the letters are tracked so tightly together. I rarely have seen a logo with its letters like that — at least, not in the way that the newly privatized Bell Canada has made it.
I do like the clean and straight-forward look but I can’t help but miss seeing the golden-yellow human-like logo and of course, Frank and Gordon — the Bell Canada Beavers. The new logo just seems a little cold at the moment 
Thoughts?
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Cold – that’s exactly how I’d describe the new Bell logo. And the tracking is odd…I almost wish the last ‘L’ were moved over a smidgen.