Archive for the 'politics' Category

Marketing and Advertising Ethics - a Question of Face(book)

Earlier today I ran across a some news from both ZDNet and TechCrunch about Facebook pushing the perceived boundaries of targeted advertisement further by matching advertisers with the end user via the data collected from the user’s profile as well as from their “social graph”.  TechCrunch suggests that there could be the possibility for Facebook to predict what a user would want in the future through such data exploits.  A the same time, there is speculation that Facebook would continue it’s relatively costly advertisement model which is based on the number of impressions, as opposed to pay-per-click.  Here are my initial thoughts on these matters:

  1. If  indeed Facebook is planning to continue with such a model, I don’t believe it will work as well as people think.  Paying per one thousand impressions (CPM) is an antiquated model in my opinion and does not effectively justify any sort of ROI.  While the big box corporations will jump at Facebook, small and medium sized businesses will continue to spend their money on Google, Microsoft or Yahoo pay-per-click ads.  Sure it’s not as advanced and may not be considered to be as “relevant” to the user as the user-targetting system that Facebook utilizes, but the effectiveness from my perspective just does not justify the cost.  So far I cannot say I have clicked on any Facebook ads.
  2. I personally don’t like data mining and utilizing the acquired user behaviourial patterns and profile’s personal data to have advertisement matched according to me.  It seems a little too much in my opinion, and slightly overbearing.  In fact, if Facebook decides to thoroughly utilize my profile’s data, I think they should provide all users with a big and bold privacy notice letting them know that their personal data is being used for advertisement relevancy.
  3. While majority of people are loving Facebook, I am very hesitant to endorse the web 2.0 company and am actually some what suspicious of its objectives.  Call me paranoid, but I much prefer when I can decide for myself what businesses can see about me (on my website).  I also enjoy the fact that they can’t determine what I want based on my actions.  Businesses should figure that out based on customer feedback, not by collecting data that is considered valuable “marketing” information.  That’s what truly successful businesses do to show that they are human beings, they communicate with their customers.

I may be a big fan of internet marketing, but I believe it is very important to keep the human aspect alive, to maintain client/customer relations and to respect an individual’s right to absolute privacy, regardless of where the boundaries are being pushed today by the most recent  generation of social media savvy people.

Toronto’s New Transit Plan for LRVs

Public transit is a big issue in Toronto these days, especially when subways, buses and streetcars are always hindered by traffic gridlock, mechanical failures and politics.

I don’t usually promote public policy because of the politics involved but I spotted a TTC brochure promoting public feedback on new Light Rail Vehicles (LRVs).  Torontonians should definitely visit the website www.mynewstreetcar.ca

Visit the website.  Take a look at the different LRVs from around the world and let the Toronto Transit Commission what you like or dislike!

Help End the Tiger Trade - Post a photo of yourself

Tiger Mosaic Overview

My friend Rochelle sent this to me via email and I thought it was an awesome way to get the word out and have people get involved in helping endangered wildlife in gradually shrinking natural habitat, in this case, tigers in China which are also being speed bred in anticipation of government permitted sales of tiger-related products. I can understand the demand for these products but at the same time there has to be some way to stop the massive consumption–at the very least moderate it.

I think WWF was quite innovative here and made use of one of my favourite hobbies–photography! But really the WWF got people involved by simply sending in their own photograph to join the thousands of other people to come together and make a photo mosaic of a tiger. It is very impressive when I see all the different people around the world coming together in this act of visual activism (for lack of a better word).

Tiger Mosaic

Click here and join the mosaic!

Why do I blog?

Ultimately, I don’t expect people to read my blog exclusively but when I run into anything that I feel others should know about I post it as soon as I can. Seth Godin posted an outrageously large list of tips on how to get traffic to your blog.  I can’t say I follow all of those, but then again the purpose of this blog really isn’t to obtain a whole lot of traffic, whereas at work, the purpose of blogging is quite different.  But I am at a point where I wonder why I keep blogging…?

Hidden Driveways

I can’t see it … do you?

Trying to encourage people to blog in the workplace is difficult. People have a lot of work to do, myself included. How did this topic come up? Well, lately I’ve been trying to encourage my fellow co-workers to blog — about anything related to what they do! However I think after blogging on and off late last year and then consistently blogging since January 2007, I can understand the obstacles. What are some of the key stumbling blocks?  Well the questions that I have heard and consistently are the following:

  1. What do I blog about?
  2. What should I say?
  3. How should I say it?
  4. Is what I’m writing OK?
  5. Would anyone even bother reading this?

I began to ask myself why I blog …

I think I blog because I enjoy sharing thoughts and bouncing ideas off of other people. In fact, when I am in need of ideas I tend to walk around the office throwing ideas at people and seeing what they think. Especially as a web worker (aka. web slave) it’s always important to determine what others think.  With a blog however, we are sharing ideas with people we do not really know and are not even aware of — that is until they write a comment.

For me, the Internet had changed how we interact with one another back in 1995 when I first got my dial-up access and discovered the richness that was the World Wide Web and IRC (Internet Relay Chat).  To be able to say hi to someone on the other side of the world and have them respond back in real time blew my mind away, I was hooked.  Fast forward 12 years, post-secondary education complete and working full time … I still look at those first days of the Internet as having one of the biggest impact of my life.  I remember running to my friends at school and telling them about it and having everyone give me odd looks as I explained to them how I had the opportunity to speak to someone on the other side of the world.   What we had then was the freedom and ability to roam from #channel to #channel and meet random people to share common interests, ideas and thoughts.

Web 2.0 is really an extension of this ideal.  We blog, we chat, we share bookmarks, websites, photographs, videos, music and much more over the World Wide Web.  However now that so many people are involved and technology has made it so much easier to become aware of the presence of another person, I can’t help but wonder if it truly brings people from across the world together or if these newer technologies merely encourages us to share amongst friends in real life and family only.

Users bury Digg.com

You know this is has huge implications on rights issues and web 2.0 sites when Forbes and the Globe and Mail here and here by Matthew Ingram (as well as numerous other news reporting sites) reports about Digg.com giving into the demands of users.

In all honesty though if you go on to Digg.com, users have been stating that they flooded Digg with the HD-DVD code because the administration at Digg.com had been censoring even people who made comments about the issue. Is that the truth? I don’t know, but it is a very interesting issue that has arisen in the web 2.0 era. User empowerment and proprietary censorship.

Next couple of weeks will be busy, but I’ll be posting some summer news!

Sir Ken Robinson’s Talk on Creativity

I stumbled upon this video while reading Steve Hardy’s blog and was impressed by Sir Ken Robinson’s presentation of the topic. It’s not a new topic and definitely nothing truly profound but Robinson’s presentation made some excellent key points. Especially the point of — “suddenly degrees aren’t worth anything”. He also pointed out the fact that we need to look at intelligence differently. One of the beliefs I gained on my own and have promoted is the fact that marks or grades don’t mean much. They don’t actually measure a person’s abilities and understanding effectively. Some of the most intelligent and innovative people I have met failed courses over and over and over again.

The main problem that we’re left with after Robinson’s talk is the fact that we all have dreams, and those dreams are oriented by wants and needs. These wants and needs revolve around money. Money is unfortunately a major motivation. I’m not saying that we all adhere monetary value to everything, but we are definitely adhering ourselves to a society of consumption that revolves around monetary value, as opposed to having the monetary factor as simply a piece of the fabric of society. Robinson spoke about the fact that we (the education systems) “have mined our minds in the way we strip mine the Earth of a particular commodity”. I believe everything or everyone is connected and the desires that we all have have been influenced by something that is related to money, which we require to fulfill those wants and needs. In order to do that, our education system has been built with these beliefs as the foundation. Why do we go to school? To get a better job. Why do we want a better job? To get better paid. Why do we want to be better paid? To survive. To enjoy life. To raise a family. To buy the things we want. etc.

From my opinion, there is no real solution to the whole problem as it requires radical re-thinking and throughout history, radical thinking has not necessarily worked unless it became a populist belief or there has been some sort of revolution. So the first step to take is to watch Sir Ken Robinson’s talk on creativity, and then the second step will be to decide how you want to live your life. ha! I’m not sounding grim! Well, we have the freedom to choose what paths we take and that’s exactly what we are exercising. We get to decide the future!

Apple ~ The monopoly that few notice

We questioned Microsoft’s monopoly.

People nearly brought it down. Microsoft is still battling lawsuits in Europe. In the meantime, Apple’s monopoly grows.

In order to buy a Mac, it has to be through Apple in some form of manner. In order to run Apple’s operating system, it has to be run on a Mac. In order to purchase music or video from iTunes, you technically need an iPod or else there really isn’t much point. Now Apple is introducing the iPhone (assuming they can get the name). In addition, Apple is producing its own creative software applications, against Adobe’s Creative Suite.

Does no one notice that this is leading to a strengthened monopoly? People have argued that a monopoly is required in order to preserve the quality of the Mac. I have to argue otherwise. Third party manufacturers could easily reproduce the same quality (and design) for a lesser price while paying a percentage back to Apple. The whole idea behind the Mac is to force people to pay a premium price for hardware and software that can easily be reproduced. The only thing that makes the Mac different is the operating system. Remind you of a particular company? Most people will likely respond to me with the fact that there is nothing wrong and that they really enjoy using their Mac. That is fine, but that is not the point.

I don’t hate Macs, I don’t hate PCs, or any computer. What I don’t like are monopolies because in the end, people lose out. Microsoft controls the operating system, office software (as well as other applications), but not the computer. We’re not letting them get away with that. Why are we letting Apple get away with more than Microsoft?

Taxes, the Taxman and the Masses

Well it is almost time to file your income tax. Sitting on the buses these past couple of weeks, I keep noticing the Ufile ads plastered all over our public transit system. So that’s where our tax dollars go eh? To provide a century old forum for advertising to brainwash us … subtly. But that’s beside the point of this post, I am here to tell you today that we shouldn’t be paying high income taxes.

Your response: Duh… we all know that one.

My response: Everyone generally agrees on that point, except for the oddball who would claim that they are willing to sacrifice a rather substantial chunk of their annual income for the rest of Canada. I am not saying that I wouldn’t, nor am I stating that everyone else is selfish. I am saying that as much as we all believe in the Canadian way of equalization payments and a social safety net with health care for all and so on, I think taxing income is not the way to go.

Your response: Okay, so what’s your point?

My response: Growing up, I had to endure my dad’s ever-constant lectures about economics and business. Getting into university, I endured a never-ending wave of teachings revolving around our Canadian “philosophy” or “ideology”. Up to this day, we continue to hate the GST even though it literally saved our country from an eternal deficit, yet we merely wave a fist at Revenue Canada (oh sorry…the politicians now call it the Canada Revenue Agency) who takes away a chunk of our income. This year, I estimate they’ll take away at least $—-, give or take a couple digits. Now think of what you could do (or for that matter, what I could do) with that money.

Your response: Yeah well, so what?

My response: So what? The money that we would have in our so-called pockets could either be re-invested, put aside to savings or put to good use in the economy. That would in turn create a very good effect. Now let’s re-examine this situation but since income taxes would be lowered to a much lesser percentage, this ultimately means a great amount of income for people to make use of (and survive off of…). To fund all of those public programs that we hold dear to our Canadian way, we would apply a flat tax percentage across all products (goods and services), with the exception of any food item purchased from a grocery store. By doing so, those who consume more, will essentially pay more taxes.

Your response: You’re crazy, where’s the logic or reasoning in that?

My response: There is plenty of logic and reason behind a consumption tax. Income taxes that simply use an income bracket to take off chunks of income, hoping to cash in on the wealthy, is actually flawed. There is really only so much money you can take off of someone’s income. Why is a consumption tax practical? Here’re three reasons why:

  1. People regardless of who they are will pay the same tax percentage. What differs is based on the value of the product they purchase, rather than using an income bracket to determine the tax percentage. This is where it is actually fair for everyone regardless of how much money one makes. Ironically, this has the possibility of creating a win-win-win situation for people concerned about the social network, tax payers in general, and the government.
  2. By having people, organizations and businesses pay the proper proportion of taxes for every item that they purchase, there is an actual residual effect within the economic and social policy for the government or for that matter, the world. Think about it. For every product that we purchase, we are consuming something from this planet. For every computer, car, desk, chair, air conditioner, bottle of wine that we spend our money on; there are residual effects. The car is the simplest example because it DOES pollute, it is involved in numerous hit and runs, it requires paved roads and it involves the financial industry (insurance companies), etc. The tax revenue collected from this would be greater than the income tax formula that Canada continues to use currently.
  3. When does the government collect income tax? Once a year. When is sales tax collected? Every time you or I purchase something or pay for a service. Not to mention, you get to choose where your taxes are coming from.

So as the fiscal year comes to end and the taxman is coming to your doorstep to grab a portion of your annual fortune, perhaps it is time to pay attention to our country’s gold mine: you, me and the other persons that we know. I am not declaring that sales tax is the ultimate solution to our problems, but it is time that we lose the perception that sales tax is bad, because regardless of whether you’re a thrifty individual or a shopaholic, it works for both kinds of people (as well as people in between the two extremes). With the former you have more money to save and invest, and with the latter you have more money which equals more buying power.

Your response:  Aren’t you overlooking a lot of vital and important factors such as inflation and other cycles in the economy?

My response:  I’m not overlooking them.  I do agree that my overview isn’t absolute, but I am simply pointing out that moving from an income-tax-dependent revenue over to a more (not totally dropping income tax here) sales tax oriented funding system would be beneficial to everyone.

Pennies and Change

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