Archive for the 'Ponderings' Category

Double Take that Fork in the Road

Published
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Ehren
on July 4, 2008
in Interests, Ponderings, Unthinkables and philosophy
. 0 Comments

I generally hear people say, “every so often, we’ve come across a problem…” — that amuses me to no end because I’d say I run into at least one problem or obstacle per day.  Most definitely more than one.

The solution to the problem is easy because the key to solving any problem is built upon you, me or we.  Which one is it going to be today?  How will you learn from the decision you take?

photograph by ehren cheung

On another note:  Going to test the Tarn 3 this weekend from MEC while camping.  I’ve gotten big recommendations for this three-season tent from people so we’ll see how it fairs.  In the meanwhile, I’m getting ready for my big road trip in August.  One of my goals for this trip is to use and purchase as little as possible — not just for the sake of reducing consumption but also to see how much I can do without.

I was actually talking with a colleague today and unfortunately, I can’t remember who stated this, but it went something along the lines of “your actual freedom is determined by not what you can do, but what you can do without…”  Some people will include the who, but I think that’s a little extreme…

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Their Master Plan

Published
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Ehren
on June 29, 2008
in Mentions, Ponderings, Unthinkables and philosophy
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Funny. Friends, loved ones, family, and colleagues have consistently discussed our own so-called master plans.  Whether it may be for life, for our own companies, for the businesses we work for, or for the causes we fight for — I often wonder how everyone else fits into the master plan.  Similarly, parents, families, businesses, managers, and leaders have plans for us that we are not necessarily aware of. For Google, their plan involved us — people from around the world.  We don’t really know what their master plan is but watching this video about Google’s Master Plan reminded me of the film The Man Who Fell to Earth.

So despite the fact that we use Google and the many products or services they offer, the lack of transparency and accountability clouds the trust that people have for the company. Do we choose to endorse their master plan somewhat blindly or do we question the means with which they do things? When we create our own master plan that involves the people around us — do we expect them to jump on board unquestionably? Would we do the same for others?

The answer is likely not simple one, but the essence of that answer is: if you want me to become apart of your so-called master plan, then you will have to inform me of what that plan is.

Participation is not required.

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The Need for Thoughtful Vision

Published
by
Ehren
on June 25, 2008
in Interests, Mentions, Ponderings, Unthinkables, fun and video
. 0 Comments

How we do or respond to something is fascinating, don’t you think?  Whether it may be a casual glance, a dismissive wave, or an onerous glare — these are just a few of the many combinations of actions that can occur.

So far here’re a handful that I’ve come up with:

We first run into some random stimulus — something that triggers a response or reaction from us.

The Just Do It Attitude

Some Random Spontaneous Stimuli –> Roll Dice + Take Action

The Deer in Headlights Approach

Blank Look –> Hope for the best … and let’s cross our fingers in case

The Puzzle Piecing Fanaticism

Some Random Spontaneous Stimuli (i.e. random tidbit of information) –> Search and Acquire Mode is ON!

The Pondering Life Act

Stimuli triggers mental white noise –> Flashbacks occur in the mind faster than the average CSI episode

No.  Nothing else happens.

The AUGH! Syndrome

Perceived sudden stimuli –> Some ear-piercing or bass-heavy scream of sorts

The Swerve & Disintegrate Tactic

Bothersome Stimuli Occurs –> Avoid at all costs until stimuli fades from sight or mind

The Twitch Process

Stimuli triggers emotion –> Result: a form of habitual behaviour

The MudderFudder Grumble

Stimuli Here –> Some form of “pleasant language” spoken under one’s breath

The Rebel Without Even a Reason Effect

Some shape or form resembling stimuli –> A response that happens anyway … just because

The Backwards Logic Drive

A stimulus –> Rational thinking that is triggered but is ignored because it makes too much sense

Perhaps we can compile a list!

So the point — visualizing.  What do we do when we visualize something?  We seem to make better decisions.  We can see into the distance, the impact of our decisions. A simple example would be Amazon’s review chart.

More importantly — being able to visualize our behaviour or the behaviour others allows us the opportunity to change.  Check out Chris Jordan’s video on Picturing Excess.  Quite astonishing.

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Lay Down the Blame Arrow and Look in the Mirror

Published
by
Ehren
on June 19, 2008
in Aspirations, Mentions, Ponderings, Unthinkables, books, economics, marketing and work
. 0 Comments

I’ve been itching to talk about the recently revamped copyright law in Canada but I’ve held back for the most part.  I decided otherwise after I was reading Matthew Ingram’s article in the Globe and Mail about music sales being the lowest in 20 years and that — yet again — the blame is placed on the customers, not buying enough and downloading illegal copies of music.  This by the way is untrue as new reports have surfaced.  This is beside the actual point of this post.

What I find amusing about every media industry (and I work in one) is that we continue to direct the blame away from ourselves.  The Music industry blames the internet and file-sharing sites; the video game industry blames the internet for game piracy; the movie industry of course blames the internet and file-sharing sites as well as video games; and the book industry blames all other industries for its troubles and for overshadowing the importance of books (plus one another internally).  What’s next?  Are we going to blame lower sales on the lack of fuel cell-powered vehicles in North America?

We all know the internet and customers are not really to blame.  We can try to delegate the blame but it really does not make a whole lot of sense in the end.  Many businesses are built upon taking advantage of current events, emotions and impulses that every consumer may have — if that’s the case, why wouldn’t a consumer do exactly the same to a business if provided with the opportunity?  Especially when there is usually little or no reason for a consumer to display any sign of loyalty.  Oh right, the law.

This law protects the rights of the creator or developer of a product and ensures that the creator or developer receives due credit ($$$) for their work.  I quite respect that.  This is vital to ensuring that people who are creative and innovative and who take risks will ultimately survive.  But where does it say that this risk is guaranteed to provide a complete return?

I think it is important for artists, authors, creators, and developers to receive credit for their work but I also feel that entire industries should not be complaining about customers and blaming them for their losses (or so-called losses in some cases) if they don’t receive the credit or attention that they expect for their work.

Why should we as customers care? Because customers don’t deserve the blame.  Customers deserve more — we all deserve something greater than what currently exists.

Businesses and creators currently dictate what should and shouldn’t be produced, what can and can’t be improved, what is and isn’t possible.  I respect business owners, shareholders, and in particular entrepreneurs because of the risk they take but I disagree with approaches that are focused on putting business before the customer.  Any company’s success is linked directly to their customers, not to the company internally.  It is we the customer who:

1. Decides what to pay for and what not to pay for.

2. Decide a product’s level of usefulness.

3. Ultimately find out the hard way what’s easy to use and not so easy to use

4. Discover which book was worth the read, what song was great to listen to, and what art we actually enjoy.

5. Are hurt or injured by the errors and mistakes in judgment that businesses make in the process of developing their product.

It is we the customer who deserve the right to want and demand more from businesses and creators.  Creators deserve the respect for their achievement but they ultimately serve those who are willing to embrace what they have produced and/or selling.

Customers are ultimately part of the product creation and development process — not simply the recipients.  I think social media websites are on the cutting edge in this field because they are forced to identify what they are doing wrong for the customer on an extremely frequent and consistent basis — and then make the appropriate changes.

I’m not saying that we have to take this route for all media, but I believe that it is important for all businesses to step in this direction.

Books and the Cycle of Blame

I can elaborate on books as a medium since I work in the book industry. It’s somewhat sad.  People blame video games taking attention away from reading.  People blame movies for that too … and television … and the internet … and anything else we can pretty much put our finger on.

That’s just reason number one for why books don’t sell as well as they used to.  Let’s take a look at other reasons that frequently pop up in the discussion, shall we?

Publishers blame booksellers for not pushing their books enough.

Publishers blame booksellers for not carrying greater numbers of books on their limited shelf space.

Publishers blame authors for not being more active and promoting the book.

Publishers blame government grants for not providing more support.

Booksellers blame publishers for not helping them out and doing more.

Booksellers blame publishers for selling direct over the internet.

Booksellers blame publishers for focusing on selling bulk quantities of books to larger chains such as Chapters, Amazon, Barnes and Noble, Costco, etc.

… and most recently, booksellers blame publishers for focusing on wholesalers and distributors.

Authors blame publishers for not pushing their books enough to booksellers.

Authors blame publishers for not helping them get more publicity.

This is all … wrong.

We complain about how people aren’t reading enough yet the opposite is true — there is more reading taking place than ever before.  Just not the way we think it SHOULD be.  Then again, when did we as the book industry earn the right to decide what SHOULD be?  The customer dictated what they wanted eons ago and now they are evolving.  The fact that we have tied ourselves so closely to what “should be” has ultimately hurt ourselves, damaged our credibility, while simultaneously forced us to ignore the customer.

Businesses and customers both have rights.  But the right to dictate what becomes successful and what doesn’t belongs to the customer.

Photograph by Jasoon

We have only ourselves to blame.  Just like the music industry, movie industry, and all other media industries.  We have not been listening to all of our customers.  We merely listened to the core group of people who refer to themselves as book readers/lovers.  Even when industry-wide sales started declining, we decided to point fingers at each other rather than look at ourselves or the way we actually do things — and instead of finding a way to adapt to the evolving customer, we continue to force the customer to adapt to us.  We argue amongst ourselves and tell each other this is simply how it is and that we need to keep publishing massive number of books in order to stay in business because the government grants favour specific types of books over others.  Is this the way we want to continue to operate into the future?

Now here is the true dilemma we face.  We keep thinking that ebooks are the future and are the solution to our problems — but they aren’t.  They are merely another medium that will converge with other media in time.  The key to solving our problems isn’t by looking for another way to push more books, it’s how we look at ourselves and what we sell.

Time to step in front of the mirror.

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Instruments of Mass Distribution

Published
by
Ehren
on June 9, 2008
in Mentions, Ponderings and Unthinkables
. 0 Comments

Okay so I’ve decided to run through instruments of mass distribution that I utilize on a daily basis both on a macro and micro level. You’re probably wondering why I am doing this — it’s rather simple — to analyze how I do things and find out how different facets of my life are influenced by these instruments of mass distribution. That is, tools that disseminate or facilitate the massive growth or movement of an idea, product, cause, belief, etc. in contrast to the number or size of the tool itself — not including ourselves or other human beings. Yes, we are neither tools nor instruments. This is out of the blue so forgive me if it doesn’t make much sense — because it just barely does to me.

First Comment - We the Robots by Chris Harding

Here’re mine on a pretty general basis on an average day:

The desk (yes…believe it or not)

Computer (go figure…)

Internet

Globe and Mail Newspaper

The Toronto Star Newspaper

The sidewalk (yep…don’t laugh it’s true!)

A Bridge

Toronto Transit Bus

Toronto Transit Subway

Escalator

Stairs

Laptop computer

Network

Blogs (so many many blogs)

Through RSS of course

del.icio.us bookmarks

twitter

Amazon

Email

Google Search

iPod/mp3 player

Grocery Store/Dominion

What about yourself? How many instruments of mass distribution have an impact on you? What happens when one fails to function? What happens when one instrument supersedes another? For the most part — we adapt as the instruments change and evolve but how often do we ask ourselves how dependent we are on this mesh of mass distributors whether it is an inanimate object or a system in place?

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Going Beyond The Product

Published
by
Ehren
on June 2, 2008
in Aspirations, Mentions, Ponderings, marketing, technology and work
. 0 Comments

Funky Monday.

Today I ran across and shared two recent articles from the Globe and Mail at work. One being that the Globe and Mail was opening up its business model, and the other being that the Metallica was endorsing a new way of doing business on the web (but really it’s not that new).

I was asked … what does this mean?

It’s just what I’ve been stating over and over again. Book publishers are no longer able to be purely book publishers. Technology has provided a way for different forms of media to converge — take a look at the iPod (and other new mp3 players) or even newer ultra portable laptops like the Asus EEE. This means that your product must be flexible and adaptable (mostly figuratively speaking, although literally would be nice too). This doesn’t mean you can’t have a printed book, but rather that any static product is pretty much obsolete.

Sadly enough, publishers actually have a choice to focus on their core business or diversify. Their core business is typically the reader that literally consumes books at an incredible rate. The funny thing about this market is that despite that consumption level, book publishers still pump out way too many books and overwhelm that market. We expect slower readers or occasional readers to pick up the slack but it just doesn’t happen. Why? I don’t think we really put enough thought into the value of the product — what the customer wants or desires. A customer doesn’t necessarily know what they want but customers are smart. They have and will find more ways to ensure they are getting the best value and experience for their money. If a book uses cheap paper, they know. If we don’t invest time into a book cover, they know.

Production values are interesting because they appear to me as very similar to school work (remember that?). When we don’t put in the time and thoughtfulness into a project, it really shows.

Movies and music are two types of products that have been forced to continually re-examine the way they sell their product. In the late 90s, movie cinemas began raising prices after creating bigger screens and sound systems in order to improve the customer experience. Did that bigger screen and bolder sound help the movie industry? Yes but not necessarily as good as it could have if it were introduced earlier because it coincided with the increase of movie rentals. But the cash kept flowing because people were still interested in seeing a movie on the bigger screen.

Fast forward to 2001 and the mass adoption of DVDs. The bigger screen is in decline. Why? Because the customer experience has changed. DVDs now provides greater value directly into the hands of the customer than a night at the cinema. That and the seven reasons that The Big Picture lists out in an old blog posting. Will the DVD sales decline? Potentially as legal and DRM-free digital downloads become prominent, while pirated DVDs continue to propagate. Toss into the mix far-reaching/long range cellular frequencies and an uncapped/unlimited wireless connection — the movie purchasing equation will be altered forever.

Despite the long and controversial existence of the mp3 file, the music industry has been very lucky in the sense that the mp3 itself and Apple’s iPod infused the customer with a sense of power and freedom that they had not felt before. Sure it caused chaos on the sales of CDs but what really has happened is the resurgence of interest in a wide-range of music regardless of time. Cut the waste (i.e. CDs and albums), focus on the music itself, give the customer the freedom to do what they please with the product sans the packaging, a lower price point for the work they do (i.e. pick and choose individual songs) and they will come back for more to do more. People want to be able to customize their own little jukebox full of music and they want to do it in their own way.

Now with books, add on the fact that Acrobat 9 is about to be released and as Mark puts it, it’s a game changer. The ability for rich media to be embedded within PDF files has arrived. Can’t figure out what that means?

What if you could be read a book and watch movie clips as part of the story? What if you could interact with the characters? What if we could draw our own animation — upload it to the book and share it with other readers? Or on a particular connection point over the internet where all other readers of a book could meet up? What if we could discuss an idea directly within a book with all other readers? Can you imagine what it will be like in the future? Take a look at the introduction of Disney’s Treasure Planet. These ideas aren’t taking away the essence of a book; they are enriching what’s within every book — far beyond the means of text on a page.

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Another Blog … Another Road Trip Plan

Published
by
Ehren
on May 27, 2008
in Aspirations, Interests, Ponderings and travel
. 0 Comments

This post came into mind because I had been speaking with a co-worker about my blog and we seemed to both come to the conclusion that everything that I talk about is connected to work. Sad. Sad. Sad. I know!

I could talk about other people and their lives, but honestly — that’s rather dull in my opinion. Can you already tell that I don’t read biographies? I like talking about ideas or actions. Ideas and actions that you, myself, and any other person can take on.

So let’s talk about road trips. I’m planning another road trip for this summer. The question is … where?

The funny thing about this trip is that it started off as a mere trip that would be about a week (okay, more like 10 days) but because it costs me just as much to rent a car for two weeks, I’m now re-thinking the road trip.

Road Trip in California by Ehren Cheung

Funny… I can’t remember taking this photo as I was entering San Francisco…

Last year, my friends and I went to New Hampshire hoping to hike across the White Mountains over a period of three days. Unfortunately stormy weather prevented us from getting to our destination for day 2 and we were forced to descend from the mountains. We however attempted an alternate trail — only to run into plenty of boulders and in my case — a hiking pole that snapped which resulted in me getting wedged between a tree and a rock. For your enjoyment, I’ve outlined our original plan (blue) and what really happened (red). Despite the setback, we went back the way we came and descended down the mountain. Of course, that was not before I decided to take another tumble down the rather steep hiking trail.


View Larger Map

So this year, I figure there are a couple of places in mind. I haven’t really discussed the ideas with friends that may want to come along yet, but perhaps someone out there may have a suggestion or two for me.

Yellowstone National Park in Wyoming. A beautiful place — I haven’t been there since the late summer of 2000. Apparently the National Park Service even has a webcam of Old Faithful now. Spiffy. Ideally I’d like to visit the little town of Cody and along the way from Toronto, check out many other touristy and off-beat phenomenons as I refer to them.


View Larger Map

While I’ve visited a large number of different states, I have yet to visit the state of Colorado, home of the Quebec Nordiques, now the Colorado Avalanche (I know I will get flak for that…). Definitely would like to check out the US-550: the Million Dollar Highway and drop by the Royal Gorge.


View Larger Map

Ideally, I’d like to do some hiking in both states but I don’t mind just purely checking out a wide variety of must-see sites and some off-beat stuff that I stumble across.

IF not going down to travel around the United States, then I am pondering driving east to Newfoundland and Labrador, also referred to fondly as the “Rock” by many Newfoundlanders. It’s the only province in Canada I have yet to visit so I feel it’s somewhat of my duty as a Canadian to at least journey over there.

More details to come. In the meanwhile, feel free to fire suggestions my way in the comments. I’ll be one happy camper once I’m able to put together a list of recommendations from people who have been there, done that, and firmly believe that certain places are worth stopping for.

the curve by Ehren Cheung

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On the Open Road Trip

Published
by
Ehren
on May 17, 2008
in Aspirations, Mentions, Ponderings, marketing and travel
. 0 Comments

Thanks to Ellen Ewart who pointed out today’s article in the Toronto Star on road trips — I just wanted to make an official statement that was most likely very obvious:

I love road trips.

That was it. Of course … I have more to say.

Photography by Ehren Cheung

Almost everyone I know enjoys a road trip — but there are differences between those who merely enjoy the experience and those like myself who thrive. What type of road tripper are you? I’m the type who starts the engine, crank up the music (not to a deafening level), and I am one very content human being — then take my car on a road trip and I am bursting with energy, ready to seek out new and unexplored places — stuff unknown to me. Example: bouldering in New Hampshire (see short video from my trip last year)

I don’t necessarily care where I’m going — as long as I’m going in the right direction. What’s the right direction? Well I guess it can be anything! This can be a city that we really want to visit or a lemonade stand that we happen to stop off at along the way to the state of Oregon. Anything we consider as a positive influence or experience on ourselves.

Photograph by Ehren Cheung

Do you plan ahead or do you just like to hit the road with a goal in mind? The amusing thing is that I have a feeling that most people would love to just hit the road with a goal in mind and take in whatever hits them (figuratively speaking…) — only to be hindered by our own fears and limitations imposed by our own mind and lifestyle. When we travel with others, we add to that struggle with the fears and limitations imposed by those we decide to travel with. What do we do then? We impose a schedule, create an extraordinary itinerary, and make reservations at hotels and motels with the hope that this route or path will lead us to a higher level of satisfaction — or in other words, happiness!

But how do we become more satisfied? When we plan and plan and plan for all of our destinations and stop offs, do we really get the best experience? Is this making the best use of the tiny bit of time we can get from our vacation time? From my own journeys, I’ve enjoyed a tremendous amount of satisfaction by noting the goals (i.e. must-see points) but mainly enjoying the road as it is — stopping whenever I or someone I travel with wants to stop to check something out. It can be anything from a long-deserted drive-in theatre, dilapidated barn or rustic-looking shed to the flowers growing along the road, and in some cases some random billboard that has a brilliant message.

Photograph by Ehren Cheung

Sometimes you find yourself in the middle of nowhere. And sometimes, in the middle of nowhere, you find yourself.

So what am I really trying to say? The point is NOT that we need to go out there and find ourselves. I think the way we travel is a reflection on how we treat ourselves or take in new experiences. We can choose to place the utmost importance on the destination or we can choose to balance the importance of the destination or goal with what’s between point A and B. We could also even forget the destination and just merely keep a goal in mind and just go from there. Let’s flip this over to businesses, particularly those that are trying to increase their presence on the internet — the travel industry is a good one to keep an eye on as there are so many puzzle pieces to the big picture, small and large.

Similar to the travel, people are on the road and on the web, taking their own paths and weaving their own experiences in a manner of speaking. Along the way, people stop and take photos of anything they find really interesting which they then share — similarly people on the web share links to content and video that they find interesting. So let me pose a question — what are you doing for your business or website that makes it worth sharing? I’m not talking just about your product that needs to be what I refer to as share worthy — I am pointing to everything about you and your website/business.

So when I’m travelling down the road enjoying my experience towards my destination; between point A and B; or just wandering — what’s going to make me stop? Will it be you? Will it be someone you’re travelling with? Or will it be this magnificent tree?

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