one little cog

I’m really supposed to be focusing on programming a website but I felt it was necessary to share this after @nejsnave posted this link to this video(below) over twitter.  This’ll be a quick post.  The video is by a HarperCollins author, Dennis Cass.

This is the problem that every marketing department is facing in the book publishing industry.  It is wrong for a marketing or publicity department to throw everything at the author.  Promotion on the web does not require an author to throw themselves into every social medium — rather the idea is to ensure that there is a way for people to connect with an author and vice versa.  Marketing departments should be working with the author to develop what I refer to as a connection point. I’ll get into that another day but I think it’s pretty self-explanatory.

That said, authors still need a blog and they still need to blog on a not necessarily frequent but consistent basis.  I’d rather authors have a blog than a purely promotional website.  It is pretty much the same except the fact that a blog is the old classic homepage on Geocities that has evolved into a social and communication medium that is way more versatile.

Share This