one little cog

Stuck at home with a cold (or some other bug) this weekend, I thought I’d do some thinking — especially after seeing Seth Godin’s marketing manifesto. I don’t necessarily agree with all of his points but there are some that I feel strongly about. Here are my top five:

1. Anticipated, personal and relevant advertising always does better than unsolicited junk.

2. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

3. One disappointed customer is worth ten delighted ones.

4. Organizations that manage to deal directly with their end users have an asset for the future.

5. Blogging makes you a better marketer because it teaches you humility in your writing.

Looking at my top five — I’d say I’m very focused on customer service and satisfaction.

customer service and satisfaction = marketing

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