one little cog

Thanks to Ellen Ewart who pointed out today’s article in the Toronto Star on road trips — I just wanted to make an official statement that was most likely very obvious:

I love road trips.

That was it. Of course … I have more to say.

Almost everyone I know enjoys a road trip — but there are differences between those who merely enjoy the experience and those like myself who thrive. What type of road tripper are you? I’m the type who starts the engine, crank up the music (not to a deafening level), and I am one very content human being — then take my car on a road trip and I am bursting with energy, ready to seek out new and unexplored places — stuff unknown to me. Example: bouldering in New Hampshire (see short video from my trip last year)

I don’t necessarily care where I’m going — as long as I’m going in the right direction. What’s the right direction? Well I guess it can be anything! This can be a city that we really want to visit or a lemonade stand that we happen to stop off at along the way to the state of Oregon. Anything we consider as a positive influence or experience on ourselves.

Do you plan ahead or do you just like to hit the road with a goal in mind? The amusing thing is that I have a feeling that most people would love to just hit the road with a goal in mind and take in whatever hits them (figuratively speaking…) — only to be hindered by our own fears and limitations imposed by our own mind and lifestyle. When we travel with others, we add to that struggle with the fears and limitations imposed by those we decide to travel with. What do we do then? We impose a schedule, create an extraordinary itinerary, and make reservations at hotels and motels with the hope that this route or path will lead us to a higher level of satisfaction — or in other words, happiness!

But how do we become more satisfied? When we plan and plan and plan for all of our destinations and stop offs, do we really get the best experience? Is this making the best use of the tiny bit of time we can get from our vacation time? From my own journeys, I’ve enjoyed a tremendous amount of satisfaction by noting the goals (i.e. must-see points) but mainly enjoying the road as it is — stopping whenever I or someone I travel with wants to stop to check something out. It can be anything from a long-deserted drive-in theatre, dilapidated barn or rustic-looking shed to the flowers growing along the road, and in some cases some random billboard that has a brilliant message.

Sometimes you find yourself in the middle of nowhere. And sometimes, in the middle of nowhere, you find yourself.

So what am I really trying to say? The point is NOT that we need to go out there and find ourselves. I think the way we travel is a reflection on how we treat ourselves or take in new experiences. We can choose to place the utmost importance on the destination or we can choose to balance the importance of the destination or goal with what’s between point A and B. We could also even forget the destination and just merely keep a goal in mind and just go from there. Let’s flip this over to businesses, particularly those that are trying to increase their presence on the internet — the travel industry is a good one to keep an eye on as there are so many puzzle pieces to the big picture, small and large.

Similar to the travel, people are on the road and on the web, taking their own paths and weaving their own experiences in a manner of speaking. Along the way, people stop and take photos of anything they find really interesting which they then share — similarly people on the web share links to content and video that they find interesting. So let me pose a question — what are you doing for your business or website that makes it worth sharing? I’m not talking just about your product that needs to be what I refer to as share worthy — I am pointing to everything about you and your website/business.

So when I’m travelling down the road enjoying my experience towards my destination; between point A and B; or just wandering — what’s going to make me stop? Will it be you? Will it be someone you’re travelling with? Or will it be this magnificent tree?

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